The Brand You 50: Fifty Ways to Transform Yourself from an “Employee” into a Brand that Shouts Distinction, Commitment, and Passion! by Tom Peters (Alfred A. Knopf, Inc., 1999)

This book is about taking charge of your career. In today’s wild wired world, you’re either distinct…or extinct. Survive, thrive, and triumph by becoming Brand You.

The Brand You 50 is about adjusting our attitudes about work. It’s about creating a brand for yourself and your work, even if you plan to stay on someone else’s payroll for the foreseeable future. It’s about thinking about yourself as Independent-Contractor-in-Spirit. An Independent Contractor is self-reliant and depends on his/her own skills and the constant upgrading of them. An Independent Contractor has “only” his/her own track record, i.e. projects, on which to rely.

You are the C.E.O. of your life! You get to determine your brand. No one has a bigger stake in your future than you. Brand You is as personal as it gets. Who are you? What’s your reputation at work? What would you like it to be? This easy-to-read, great little book, provides loads of thought provoking suggestions in 50 easy-to-digest sections with over 200 actionable T.T.D.s (Things To Do) for creating Brand You.

 

Contact me today to schedule your introductory 30 minute session to put your career in motion!